THE FORMATION OF THE SUPPLY AND DEMAND FOR MARKETING SPECIALISTS IN UKRAINE

Series "Economy": Labor Economics and Social Policy

Abstract

The labor market in Ukraine, which is determined by the development of the education market, is investigated. The structure of supply and demand in the labor market of Lviv region and Ukraine is determined, the detailed analysis of the demand for marketing specialists is conducted. The dynamics of demand and direction of specialty "Marketing" in the largest universities in Ukraine is determined with the use of secondary marketing information. The expediency of introducing the concept of marketing activity in graduating department of educational institutions that provide training in marketing and the importance of proper practical training is reasoned.

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