DEVELOPING THE CONCEPT OF FORMATION OF CITY LUHANSK BRAND
Abstract
The concept of formation of city Luhansk brand was developed. Each block of the concept is described in details. The plan of strategic actions was developed to improve competitive positions of city Luhansk. The place of the image formation in the general concept of city brand is determined.
REFERENCES:
- Ashworth G.J. Marketing of places: What are we doing? Marketing Urbano International Conference, Edizioni Torino Incontra. 1994. P. 643-649.
- Kotler F., Asplund K., Rejn I., Hajder D. Marketing mest. Privlechenie investicij, predprijatij, zhitelej i turistov v goroda, kommuny, regiony i strany Evropy. : Stokgol'mskaja shkola jekonomiki v Sankt-Peterburge, 2005. 385 s.
- Hubbard P., Hall T. The Entrepreneurial City: Geographies of Politics, Regimes and Representations. Chichester: John Wiley & Sons. 1998. 376 p.
- Pankruhin A.P. Marketing territorij: ucheb. posobie. M.: Izd-vo RAGS, 2002. 328 c.
- Metaxas T. City Marketing and City Competitiveness: An Effort of Reviewing the Last 25 years. Discussion Paper Series. 2007. Vol. 13(18). P. 403-422.
Keywords
concept, city brand, Luhansk, image
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References
1. Ashworth G. J, Marketing of places: What are we doing? / Ashworth G. J // Marketing Urbano International Conference, Edizioni Torino Incontra. - 1994. - P. 643-649.
2. Маркетинг мест. Привлечение инвестиций, предприятий, жителей и туристов в города, коммуны, регионы и страны Европы / Котлер Ф., Асплунд К., Рейн И., Хайдер Д. - СПб.: Стокгольмская школа экономики в Санкт-Петербурге, 2005. - 385 с.
3. Hubbard P. The Entrepreneurial City: Geographies of Politics, Regimes and Representations / P. Hubbard, T. Hall. - Chichester: John Wiley & Sons. - 1998. - 376 p.
4. Панкрухин А.П. Маркетинг территорий: учеб. пособие / А.П. Панкрухин. - М.: Изд-во РАГС, 2002. - 328 c.
5. Metaxas T. City Marketing and City Competitiveness: An Effort of Reviewing the Last 25 years / T. Metalaxas // Discussion Paper Series. - 2007. - Vol. 13(18). - P. 403-422.
2. Маркетинг мест. Привлечение инвестиций, предприятий, жителей и туристов в города, коммуны, регионы и страны Европы / Котлер Ф., Асплунд К., Рейн И., Хайдер Д. - СПб.: Стокгольмская школа экономики в Санкт-Петербурге, 2005. - 385 с.
3. Hubbard P. The Entrepreneurial City: Geographies of Politics, Regimes and Representations / P. Hubbard, T. Hall. - Chichester: John Wiley & Sons. - 1998. - 376 p.
4. Панкрухин А.П. Маркетинг территорий: учеб. пособие / А.П. Панкрухин. - М.: Изд-во РАГС, 2002. - 328 c.
5. Metaxas T. City Marketing and City Competitiveness: An Effort of Reviewing the Last 25 years / T. Metalaxas // Discussion Paper Series. - 2007. - Vol. 13(18). - P. 403-422.
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Published
2014-07-01
Section
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