MONITORING THE DEVELOPMENT STRATEGIES OF THE AMALGAMATED TERRITORIAL COMMUNITIES OF UKRAINE IN THE CONTEXT OF THEIR TERRITORIES POSITIONING

Section "Economics": Economic and Legal Problems of Regional Development

Abstract

The article reflects the results of development strategies monitoring of the amalgamated territorial communities (ATCs) of Ukraine in the context of their positioning. The development of all spheres of society’s life depends on effective positioning both in the short and strategic perspectives, however today more attention is paid to the legal support of the development of ATCs than to positioning to improve the socio-economic status of society. A schematic representation of the feasibility of positioning the ATC is presented. Undoubtedly, the formation of a positive image of the amalgamated territorial community will help to attract investment, since the presence of unique natural, historical or socio-economic characteristics of the territory in which the communities are created will be more attractive against the background of other, non-oversized territorial-administrative units. Based on the results of monitoring the development strategies of the ATCs of Ukraine, the total number of them in the regions of Ukraine were determined and found the need for positioning, emphasis and prerequisites for their positioning, the share of united territorial communities with positioning accents to the total number of united territorial communities of the region were determined. An analysis of the development strategies of the Ukrainian ATCs makes it possible to assert that the represented communities recorded attempts to position their territories, and some of them even formed marketing and/or communication development strategies. It is proved that the majority of the amalgamated territorial communities were determined with the basis for positioning, covering all the components of sustainable development, preventing the creation of a unique image of an ATC, dispersing attention between the economic, social and environmental components of development. It has been argued that most of the ATCs are just beginning to think about the need to create a positive image of their community and are trying to take the first steps to position their own territory. The most experienced regions in terms of positioning the amalgamated territorial communities turned out to be the Donetsk and Kharkiv regions, which are already actively pursuing their tasks of creating a vivid and unique image of their territorial communities. The positioning of the amalgamated territorial communities is a promising direction in development to improve their socio-economic situation.

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